Saturday, April 6, 2013
So apparently there's a thing called a red-ruffed lemur? (and movie trailer complaints!)
Can't say that I love it.
You know what else I don't love? Trailers that give away all the cool parts of the movie! I saw a trailer for Iron Man 3 that basically gave away the moment that, had I not known it was coming, would have got me to jump out of my seat in the movie theater and started screaming "OH FUCK YEAH MOTHERFUCKERS!!!" until I got arrested. Now that I know it is coming? I can wait to see it at home, thanks. And that goes for all the spoiler-filled interviews and articles in the weeks leading up to any movie's release.
Someone needs to explain to me... or maybe not, because obviously there's market research behind advertising. It must tell the people cutting the trailers that people are too goddamned stupid/broken in the brain to go see a movie unless they know everything that it going to happen in advance. To me, that ruins the experience of seeing a story unfold, especially if the point of the unfolding is to surprise me at some point. If you tell everyone everything they need to know to figure out the surprise, or just give it all away weeks before the movie starts? Fuck you, I don't want to see your movie that much anymore. If you don't have enough confidence in your movie to not show me all the cool parts in the trailer, well... Netflix or HBO will have it on eventually.
Anyone else remember The Sixth Sense? The reason it was so huge was because no one knew the secret twist at the end. Today? The twist would be in the trailer, in all the advertising, and in every interview with cast and crew. Of course it would. They did it in the inferior "horror" movie remake When a Stranger Calls. The "twist" in that movie was that the babysitter is getting creepy threatening phone calls, and they're coming from inside the house. Normally, that would get a spoiler warning, except in the trailer they play the part where the police call her to tell her that they've traced the call, and you hear the cop say in the trailer "the calls are coming from INSIDE THE HOUSE!"... and then they show some of the jump scares when the killer is chasing her in the house, in the trailer.
Yep, didn't bother to see that one.